Your Online Store

Back-office feature summary

Your store's back office is designed to be deliberately simple so that you can concentrate on the essential challenges of running a successful online business without any programming or web design.


Choose from classically designed boutique e-commerce themes, publish your products using built in SEO selling tools and launch your store to a global market within an hour of sign up.

Start selling online like a Pro when you create your own online store on SupaDupa.
Your store comes complete with everything you need to be able to sell online to a global audience without the normal fuss of launching an online shop.

What does your store's back-office allow you to do?
  1. Publish products
  2. Create collections
  3. Choose a boutique theme
  4. Upload your logos
  5. Pack & Ship orders
  6. Set Shipping & Tax
  7. Automated notification emails
These are just some of the features available to you when you create your own online store with SupaDupa

Publish your products

Start adding products to your online store from the second you sign up. Your products will appear in your boutique the instant you have saved them.


Choose from preconfigured products types such as Clothing, T-Shirts, Jewellery, Furniture and Art; there are even options for Food and Beverage products - and if you happen to have your own specific product type, there are Custom options just for you.


If you are selling items that require multiple sizes or colour variations, you can add as many of them as you need each with their own SKU and Price.


Every one of your products can be given one or more images to be showcased in your store's slideshows and can be viewed up close in the light box.

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Create collections

Your products can be grouped and organised into collections. These will appear in your store in their own dedicated pages. This feature is useful if you wish to organise your products into brands, ranges, departments or just because they look good together.

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Choose your theme

Choose the look & feel for your online store from an extensive range of designs listed in theme menu which you can find under the Store Design tab in your store's back-office.


Try out any e-commerce theme using full reality previews which means that you can get a feel of what your store will look like before anybody else sees it.


All SupaDupa's store themes have been classically designed for optimal SEO performance and to maximise your sales conversion.

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Upload your logo

Make your online store your own by uploading your company logo

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Offer Coupons & Discount Codes

Everyone loves a good bargain!
...and creating a coupon to give your customers money off their purchases is an effective marketing strategy which generates sales and drive new traffic at your store.

Your customers can enter the coupon code at the checkout and see the discounts automatically applied to their order.

You can offer a range of different discount methods based on your customers purchases, their spend level, what they are buy and when. All coupons can be made to start and expire on the date and time you choose and shared on Twitter, Facebook or posted on your blog.

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Set Shipping & Tax

Set your own custom Shipping Tariffs to match with the delivery service you wish to offer your customers.


Shipping tariffs can be set either by weight or by price. Free shipping is also available and automatically takes effect when orders over a value you choose are placed.


There should be no surprises when it comes to billing your customers. That's why your customer's Order Summary shows the correct shipping amounts before they place their order and when they choose the address to which they want their goods delivered in your store's Checkout.

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Pack & Ship orders

See your orders come in to your store, pick and pack them using your back office integrated orders manager.


Orders can be packed and shipped using your store's built in Invoices and Dispatch Notes. These can be emailed or printed out to be included in the delivery box together with the goods.


And what if not all your items are available to be shipped out together? A Part Fulfilment service is available enabling you to ship out your customer's orders when your goods are ready.

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Send automated notification emails

Automated email notifications are built right in with your store so you don't have to worry about writing to each and every one of your online customers.

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