Serving as your company's virtual front door, this page is generally responsible for drawing in a majority of your website's traffic. And despite its prominence, many businesses struggle to optimize it properly.
You see, your homepage needs to wear a lot of hats. Rather than treating it like a dedicated landing page built around one particular action, it should be designed to serve different audiences, from different origins. And in order to do so effectively, it needs to be built with purpose. In other words, you'll need to incorporate elements that attract traffic, educate visitors, and invite conversions.
So to improve the performance of your homepage, we will help you optimize 7 critical elements every homepage must have.
● Headline
Within three seconds, a website needs to tell visitors what the business has to offer. That's where your headline comes in. It may only be a few words, but it's one of the most important piece of copy on your website.
● Sub-headline
Your sub-headline should supplement the headline by offering a brief description of what you do or what you offer. This can be done effectively by zeroing in on a common pain point that your product or service solves or, a lifestyle choice it offers to your customer.
● Primary Calls-to-Action
The goal of your homepage is to compel visitors to dig deeper into your website and move them further down the funnel. Include two to three calls-to-action above the fold that direct people to different stages of the buying cycle -- and place them in spots that are easy to find.
● Supporting Images, banner slideshows, product teasers
Most people are visual. Make sure to use an image (or even a short video) that clearly indicates what you offer. Use images that capture emotion and cause action, and avoid cheesy stock photos.

● Benefits
It's not only important to describe what you do, but also why what you do matters. Prospects want to know about the benefits of buying from you because that's what'll compel them to stick around.
● Social Proof
Social proof is a powerful indicator of trust. Your product or service could be the best in the world, and it's okay to lay that claim -- it's just that people may not believe you unless they hear it from other people, too. And that's exactly what social proof does.
● Navigation
The design and content in your homepage navigation could mean the difference between a website conversion and a bounce. To decrease bounce rate, give your visitors a clear path into your site from the homepage. Make the navigation menu visible at the top of the page, and organize the links in a hierarchical structure.