All ecommerce businesses are recommended to use social media to attract new customers, engage with existing ones, and build their brand, but where’s the best place to start? A Facebook business page is one of the easiest and best ways to start your consumer outreach mission, as it’s the largest social media network in existence, it drives the most consumers to ecommerce stores, and -- let’s face it -- most of us with smartphones look at our Facebook news feeds frequently throughout the day.
Building your online boutique’s presence on Facebook lets you reach customers in a personal and unobtrusive way. It can be difficult, for example, to get potential customers to trust you with their email address for your mailing list, but people are much more free with their ‘followers’ and ‘likes’ on Facebook. Let’s look at 6 key ways to boost the amount of likes on your posts, ensuring your brand appears on a growing number of Facebook users’ news feeds every day. Read more
Have you ever seen an item that you wanted to purchase, but it was priced too low? Of course, all of us want to get a bargain when we’re shopping, but when a £20 item is available online for 99p, most of us start to consider things like: what’s the catch? Is this too good to be true? Even worse, we start to think the words that can be deadly for a small business: ‘this must not be a very good product.’
The psychology of pricing goes far beyond a simple costs + profit formula. Pricing your items too high can drive people to your competition, but underpricing your goods can hurt consumer confidence in your brand. So how should you get started, if you’ve just started your own online boutique and you want to make as much money as possible without driving away customers? Read more
So you’ve decided to create an online store, and have spent countless hours looking through shop themes, making sure the colours are just right, and uploading photography that shows your products in the best light. But what good is all of this work if no one is going to see it?
One of the best ways to drive traffic to your website is through search engines. There are entire industries devoted to improving the Google rankings of ecommerce websites, but the truth is that there are many things small business owners can do to raise their Google rankings in order to boost sales and ensure that their hard work is seen -- all without breaking the bank. Read more
Giving discounts on your products can be difficult for struggling new business owners, especially if the products are handmade with love or difficult to procure. It’s natural to always want the full, fair price for what you’ve worked so hard to produce. However, did you know that coupons are second only to word-of-mouth when it comes to influencing customers’ purchasing decisions? In fact, coupons are used by 87% of all shoppers, according to Advertising Age. That’s marketing and outreach power that can’t be ignored.
However, using coupons to attract new customers and promote your online boutique is a difficult line to walk, as too many discounts can see you giving up too much of your profits while approaching the coupon conundrum in the right way can boost your brand’s profile and product sales. Read more
"Can all passengers for flight BA183 to New York, please make your way to Gate G7"- "Yay! That's us!" I screeched as I jumped for joy and began an epic moon walk towards the plane. The excitement was too much for me to control. Finally! A destination ticked off my bucket list. Read more
In ecommerce, the impact of repeat customers on your bottom line can’t be stressed enough. Research shows that repeat shoppers, meaning customers who come back again and again, tend to spend £9.21 at their favourite shops on average. That’s 7 times higher than the average online shopper! Not only that, but online boutiques receive an average revenue of £4.26 from their returning customers -- three times more than the £1.40 they get from first-time buyers!
Of course, there are much fewer returning customers than there are first-time buyers, which means that you have to do everything in your power to nurture your existing relationships if you want to start your own online store and grow it into a successful business. One of the key ways to do this is through email marketing, as it takes your business into someplace personal: a customer’s inbox.
When it comes to building your brand, there’s an endless array of important factors to consider: your homepage, your logo, your ‘About Us’ story -- the list goes on. But how much throughout have you given to the colours of your online store’s layout, and what they convey to your customers within the first 2 seconds of their visit to your homepage?
Colour is one of the most important marketing tools at an online boutique’s disposal, as nearly everything associated with an online brand is visual. Your customers can’t touch your products or ask storefront employees for help, which means that your online presence -- and the colours that you choose to define it -- need to inspire a sense of confidence in your brand.
If you have recently chosen to start your own online store, you might be overwhelmed with the amount of effort you need to put into social media in order to grow your business. However, putting in the effort now can pay off in the long run when you boost sales through a fast-growing social media network.
It’s important not to waste the often over-stretched resources of a small business, so knowing what Instagram is and how it’s used in order to decide whether it’s right for your business is a must.
Everyone loves a good story, that’s just human nature. Because of this, a compelling business story can make the difference between building a loyal customer base and becoming just another online boutique in a sea of thousands. Talking about why you chose to start your own business engages a potential customer in a way that your products and product descriptions simply cannot. Think about it: consumers know to have their guards up when they’re being sold something, but you're ‘About Us’ or ‘Our Story’ page doesn’t seem to sell anything at all. It’s a page with pictures and stories about your life, thought processes, and the obstacles that you have overcome, so it doesn’t come off as the crucial bit of marketing that it is. Read more
Example of a timeless logo by Velmost - a fashion based SupaDupa store.
A good logo can add value to your ecommerce store by allowing your customers to instantly identify your business and your brand. The best logos are timeless, recognisable, and convey what a business is all about without the need for lengthy explanations. Is your brand sleek and modern, or countryside quaint? Is it influenced by other cultures around the globe, or is it a classic British brand? Think of your logo as a visual representation of your brand -- a graphic signature that you would be proud to associate with your business. Read more
As a kid, summer holidays with my family consisted of camping; hiking in the rain through lush green fields; and toasting sugary-soft pink marshmallows on fires that we had proudly constructed ourselves. These were gloriously happy times, which may be why I'm drawn to being outdoors. Read more
Social media is one of the biggest ways to get your online boutique’s name out there and start drumming up business. We’ve already talked about why you need to be using Pintrest, Facebook and Twitter are a given in today’s ecommerce world, and Instagram is an invaluable tool to get people to see your products. Read more
Are you using Twitter to its full potential? Twitter is a social media tool that’s fun, fast, and -- most importantly for small businesses -- free. Twitter can help you drive sales, drive web traffic to your online store, and build a loyal customer base, all without any start-up costs. And, especially in the world of ecommerce, you’ll find that more and more customers will want to engage with you through 140 characters or less, so you’ll need to sharpen your wit and dive into the conversation if you want see your online business thrive. Read more
Once you create your own online store, you have a potential to reach customers on a global level, rather than just the people that you can meet and market to locally. However, there’s much more to a successful ecommerce business than starting a website and watching the cash roll in.
Here we’ll discuss 7 essential ingredients to turning your online boutique into a thriving ecommerce business. Read more
We all do it, though our mothers told us not to: we judge books by their covers, and online shops by their homepages. From the moment your homepage starts loading, you have anywhere from 2 - 8 seconds to assure customers they’re in the right place -- otherwise, they’re off to your competitors.
Starting an online store can be a bit overwhelming, but if you’ve got a homepage that captures your audience’s attention, looks brilliant, and accurately conveys your brand, you’ve won half the battle. Read more
It’s always been a bit of a pain to have to buy your postage from the Post Office, drag your pile of packages there, wait in line with the general public only to then have a clerk weigh up and label each of your parcels individually, completing those Customs forms in tow… what a drag!
In our latest update to SupaDupa we’ve addressed this pain point by providing a new way for you to create shipping labels without ever leaving the comfort of your back office. We have negotiated discounted business rates for you to get you savings of up to -40% off what you would normally pay over the counter, and yes, First-Class postage is included! Read more
You've heard it on the news! - on April 7, the OpenSSL project issued a Security Advisory that detailed a serious vulnerability in the encryption software in use by an estimated 60% of the internet. This vulnerability (nicknamed "Heartbleed") would potentially allow attackers to retrieve information from encrypted SSL endpoints.
We have been able to react quickly to the alert and as of 8th April 2014 GMT SupaDupa’s authentication infrastructure is secure against Heartbleed. Read more
Stop hibernating. Get pampering.
Try Ambre rosemary, thyme & mint bath oil. Yum! And when you can drag yourself away from your soothing soak, dry yourself off in a hand embroidered towel from the creative team at Trésor. The start of spring makes me want to look after myself in a really healthy way. It's a time for new growth, fresh scents, wheeling that dusty BMX round the skate park wearing your floral helmet from Sawako Furuno (well - not me personally - it's safer for everyone if I remain with my feet nailed to the ground), long lullaby days, bursting cherry blossom buds, ... Read more
trikki is a London menswear shop with a twist.
The perfect destination for those seeking something a little different.
Brother and sister duo Rikki and Nikki are on a mission to create the greatest clothing company of all time.
Curious to hear how they started? Read on...
Rich Pins are a relatively new feature on Pinterest.
With the introduction of Rich Pins you can add extra details to your Pins to make them more useful.
Product Pins now include real time pricing, availability, and where to buy.
Pinners (among whom you'll find your customers) also get notifications when product Pins they’ve pinned drop in price making it easy for people to buy your stuff.
Ecommerce stores have a lot of advantages -- low overhead costs, the ability to sell 24 hours a day, the freedom to be your own boss, and many more. Unfortunately, one of the only advantages that brick and mortar stores have over online boutiques is too big to ignore: people are more likely to buy something if they can hold it in their hands.
How can we, as budding ecommerce giants, get customers to commit to a product that they’ve never seen with their own eyes? The answer lies in how you present your product, particularly in ensuring that your product descriptions sell your products rather than just describing them. While high street stores have the advantage of persuasive salespeople, the tools at our disposal are basically just the shop themes we choose, the photos we take, and -- most importantly -- our words. It pays to use them wisely...
Naming your images descriptively and with the relevant key words can boost your store's image search ranking in search engines. Learn a little trick on how you should tag and save your images before uploading them into your SupaDupa online store. Read more
When it comes to driving sales through social media, Pinterest is a vastly underused tool that can help you build your online store empire while having fun at the same time. Let’s face it, when your livelihood depends on online commerce, you need to have the online presence to match!
And with Pinterest, which is growing with blazing speed, your online presence can translate into increased sales faster than you’d think. In 2011, Pinterest accounted for just 1% of all revenue driven by social media. In just one year, that number shot up to 17%.
Think of “pins” as online bookmarks, arranged into categories called Pinterest “boards,” and then made public for others to like, re-pin on their own boards, and comment on. Pinterest is basically a user’s archives for everything interesting, funny, useful, or beautiful that they’ve seen on the internet and want to remember.
From apparel to furniture - geometric pattern is a huge trend right now. Dublin based goldsmith, Rachel Swan, winner of two future maker awards, creates 'hollow three-dimensional jewellery inspired by modern architecture & sculpture' whilst Rockman & Rockman's bespoke contemporary side tables have been featured in interior design magazines 'Wallpaper' & Italian 'Vogue'. Read more
‘Branding’ may sound like marketing jargon that only experts use, but the truth is building a unique brand is integral for any business — no matter how big or small — and adds value to online boutiques in spades. Think about it: consumers have preferred Pepsi over Coke for decades, but can’t tell the difference in a blind taste test. That’s no accident — it’s branding!
Chances are, even if you want to create an online store that is as unique as you are, you’ve seen another store selling similar services. If you have similar prices and similar products, your brand can make all the difference in building a loyal customer base. Read more...
A SupaDupa palette of blue.
From car wheels to headphones, it all looks blue-tiful...read more
The popularity of tablet devices is starting to blur the lines between the work you may be doing on your desktop computer and the productivity gained through your iPads, iPhones, tablets and smart phones.
Photography plays a vital role for any e-commerce wesbsite. When shopping online customers can’t feel, touch, try or handle your products. The only way for them to interact is to look at your images that should give them an experience as close to "real life" as possible.The more attractive and well photographed your products are the more likely you are to make a sale.
We have asked Yeshen “The designer-maker community's favourite photographer" to give you 5 tips to improve your ecommerce product photography. Tip number 1...Read more...
Last week saw the start of London Fashion Week showcasing the A/W 2014 collections.
Right now, we're craving the start of spring, so, here's a collection of our favourite on-trend womenswear pieces from the SupaDupa community.
Spring/Summer '14 is all about...Read more...
Love it Or Hate it. Valentine’s Day is upon us.
Is your shop all loved up? While love is in the air, here are some ideas to drive more customers to your boutique…
Velmost is a project based on the dreams that we all have but are afraid to follow.
We asked Alejandro Giraldo, illustrator, graphic designer and creator of Velmost, five questions to find out more about the creative process of his project. How did it get his company off the ground? Read more...
We have enabled new currency support for the Turkish Lira and Russian Rubel.
If you have an ordinary PayPal account you can now sell in those currencies.
The Orders .CSV download has also been expand to include the payment type used for each order placed. So you can now tally up orders made using a PayPal account or your assigned Credit Card Gateway.
Happy New Year! It seems like the holidays just whizzed by and 2014 is here.
We love new beginnings and starting fresh. December is the time of year when relaxation, over-indulgence and catching up on box-sets is expected - in fact - some feel that it's obligatory. During the year, it's so easy to get caught up with the minute details of running a business that we sometimes lose focus.
January is the perfect time to re-evaluate and set new business goals.
Listed below are 3 powerful questions that will help you set your business apart. Read more...
6 Supa Stores. 6 Supa Gifts. 6 Supa People. 6 Supa Days.
It's the SupaDupa Secret Santa. We need your help!
If your customers have been calling you to ask when they can expect their order to arrive you might consider adding a tracking code to their orders.
When you next dispatch an order look out for a little 'Barcode' icon located just... Read more...
SupaDupa has been included in Britain's 100 best small businesses at the Smarta Awards 2013.
"The reason Smarta was won over by SupaDupa is because it draws upon cool technology to bridge the gap between tech and creativity helping business owners bring their ideas to life. The tech is so simple to use that a budding entrepreneur can create a shop in two minutes. finally something really high tech that's been made simple enough you don't need to be a coding wizard to master. Don't just take our word for it, SupaDupa's praises are being sung all over social media with over 32,000 likes on Facebook.
Just released SupaDupa's brand new Shop Design features.
Get the custom look you want!
Colours & Fonts are made so incredibly simple to swap and apply.
SupaDupa starts you off with a choice of beautiful, classically inspired, minimalist themes which can be applied with a single click. But, creating your own customised look could not be easier. Blow your mind with Point & Click customisations or dig up the CSS / HTML.
We often get asked about whether or not SupaDupa can be used to set up a wholesale store. The answer more often than not is yes, you can!
It is common for wholesalers to want to hide their shop from the general buying public so not to reveal their wholesale prices. This is why we tend to find that most wholesalers feel the need to request a long list of credentials and form filling from their prospective buyers before they are allowed into their shop which is, to most, off-putting enough to lose the sale. Read more
New feature announcement! Predictive Shop Search for your store.
We are pleased to announce a brand new shop feature to the SupaDupa über simple eCommerce platform.
Predictive Shop Search allows real time product search in your back office and now it’s ALSO available to customers in your store.
This new feature means zero guesswork for customers and gives them new ways to discover the products you sell. Read more
Up close with Amanda Li Hope
London based, Fairtrade & Fairmined Gold Jewelry Designer.
As part of our “Because, Love Comes First” series, SupaDupa.me was invited to glimpse behind the scenes with Amanda Li Hope - an aspiring jewelry designer maker who juggles two jobs as an architect and jewelry designer working seven days a week in pursuit of her passion.
For more information about Amanda Li Hope please click here to visit her jewelry store.
If you’ve got a ton of orders and need to look through them, how do you do it?
SupaDupa now offers effortless social product marketing and it’s built right into your store and your Facebook timeline has never looked so good!
Until now, it has been a fairly cumbersome process to offer product personalization to customers wishing to customize the items you sell. The suggested workaround to deal with the inability to take special instructions from customers has always been to ask the customer to write in with an email containing their request after they have placed the order specifying exactly what they wish to personalize. We have always regarded this as a poor alternative to anyone who is serious about running a business based on personalized goods.
To make those boring task slightly less boring, you can now export your orders in .CSV format directly from your orders list. Useful when doing your accounts or if you have special stock keeping requirements.
INFLUENCERS is a short documentary that explores what it means to be an influencer and how trends and creativity become contagious today in music, fashion and entertain me.
Yesterday at Pick Me UP, the Contemporary Graphic Art Fair, I came across this amazing duo: Jodie and David who saw eye to eye on robots, kittens and evil monkeys since meeting at University in Leeds.
We interviewed Rocco having watched how his passion turned into a global business in no fewer than a few weeks. An inspiring talent, this is one to watch!
"…got me moving in the right direction… I am a happy man now living with my online shop and selling all over the world my posters. I love you guys.. and just to quote the great Woody Allen: "Love is too weak a word for what I feel - I luuurve you, you know, I loave you, I luff you, two F's, yes." - Rocco Read more
SupaDupa was one of 20 start-ups who was given the chance this week to give an essence of their experience as an upstart to the government. We were absolutely thrilled to be there and be able to voice our opinion on how the government could help small and medium businesses.