SupaDupa Ecommerce Blog

The SupaDupa Ecommerce Blog brings together ecommerce, business and the creative sector - with helpful tutorials and tips on starting your own online store, interviews with and articles from the best in the industry, and news from from SupaDupa team. SupaDupa exists to make it simple to start your own onilne store - follow our blog for resources to further ensure your success. Not yet selling online? What are you waiting for? Create an Online Shop with SupaDupa today!

7 Key Ingredients For A Successful eCommerce Business

7 key ingredients for a successful eCommerce business

Once you create your own online store, you have a potential to reach customers on a global level, rather than just the people that you can meet and market to locally. However, there’s much more to a successful ecommerce business than starting a website and watching the cash roll in.

Here we’ll discuss 7 essential ingredients to turning your online boutique into a thriving ecommerce business. Read more

Is Your Store's Homepage Working Hard Enough For You?

Is your store's homepage working for you - looking professional

We all do it, though our mothers told us not to: we judge books by their covers, and online shops by their homepages. From the moment your homepage starts loading, you have anywhere from 2 - 8 seconds to assure customers they’re in the right place -- otherwise, they’re off to your competitors.

Starting an online store can be a bit overwhelming, but if you’ve got a homepage that captures your audience’s attention, looks brilliant, and accurately conveys your brand, you’ve won half the battle. Read more

New On SupaDupa - Save Money On Your Postage & Skip The Trip To The Post Office. USPS eLabels have arrived!

USPS shipping labels via your store's backoffice SupaDupa

It’s always been a bit of a pain to have to buy your postage from the Post Office, drag your pile of packages there, wait in line with the general public only to then have a clerk weigh up and label each of your parcels individually, completing those Customs forms in tow… what a drag!

In our latest update to SupaDupa we’ve addressed this pain point by providing a new way for you to create shipping labels without ever leaving the comfort of your back office. We have negotiated discounted business rates for you to get you savings of up to -40% off what you would normally pay over the counter, and yes, First-Class postage is included! Read more

Security News: OpenSSL - Heartbleed Update

You've heard it on the news! - on April 7, the OpenSSL project issued a Security Advisory that detailed a serious vulnerability in the encryption software in use by an estimated 60% of the internet. This vulnerability (nicknamed "Heartbleed") would potentially allow attackers to retrieve information from encrypted SSL endpoints.

We have been able to react quickly to the alert and as of 8th April 2014 GMT SupaDupa’s authentication infrastructure is secure against Heartbleed. Read more

Spring's in the Air

Stop hibernating. Get pampering.

Try Ambre rosemary, thyme & mint bath oil. Yum! And when you can drag yourself away from your soothing soak, dry yourself off in a hand embroidered towel from the creative team at Trésor. The start of spring makes me want to look after myself in a really healthy way. It's a time for new growth, fresh scents, wheeling that dusty BMX round the skate park wearing your floral helmet from Sawako Furuno (well - not me personally - it's safer for everyone if I remain with my feet nailed to the ground), long lullaby days, bursting cherry blossom buds, ... Read more

Interview With Trikki - A Menswear Shop With A Twist

trikki how to start your own menswear fashion store image 01

trikki is a London menswear shop with a twist.

The perfect destination for those seeking something a little different.
Brother and sister duo Rikki and Nikki are on a mission to create the greatest clothing company of all time.

Curious to hear how they started? Read on...

3 Steps To Converting Pinterest Traffic Into Sales Using 'Rich Pins' Via Your Store

How to use Rich Pins to drive traffic to your online store

Rich Pins are a relative new feature on Pinterest.
With the introduction of Rich Pins you can add extra details to your Pins to make them more useful.

Product Pins now include real time pricing, availability, and where to buy.
Pinners (among whom you'll find your customers) also get notifications when product Pins they’ve pinned drop in price making it easy for people to buy your stuff.

Read more

How to Write Product Descriptions that Sell

How to write product descriptions that sell

Ecommerce stores have a lot of advantages -- low overhead costs, the ability to sell 24 hours a day, the freedom to be your own boss, and many more. Unfortunately, one of the only advantages that brick and mortar stores have over online boutiques is too big to ignore: people are more likely to buy something if they can hold it in their hands.

How can we, as budding ecommerce giants, get customers to commit to a product that they’ve never seen with their own eyes? The answer lies in how you present your product, particularly in ensuring that your product descriptions sell your products rather than just describing them. While high street stores have the advantage of persuasive salespeople, the tools at our disposal are basically just the shop themes we choose, the photos we take, and -- most importantly -- our words. It pays to use them wisely...

Read more

How To Tag Your Images And Get Found On Google

How to tag your product image example Mury silk scarf

Naming your images descriptively and with the relevant key words can boost your store's image search ranking in search engines. Learn a little trick on how you should tag and save your images before uploading them into your SupaDupa online store. Read more

How To Use Pinterest For Online Sellers

How to use Pinterest for online sellers

When it comes to driving sales through social media, Pinterest is a vastly underused tool that can help you build your online store empire while having fun at the same time. Let’s face it, when your livelihood depends on online commerce, you need to have the online presence to match!

And with Pinterest, which is growing with blazing speed, your online presence can translate into increased sales faster than you’d think. In 2011, Pinterest accounted for just 1% of all revenue driven by social media. In just one year, that number shot up to 17%.

What is Pinterest?

Think of “pins” as online bookmarks, arranged into categories called Pinterest “boards,” and then made public for others to like, re-pin on their own boards, and comment on. Pinterest is basically a user’s archives for everything interesting, funny, useful, or beautiful that they’ve seen on the internet and want to remember.

Why use Pinterest?...Read more

Hot This Month on SupaDupa: Geometric Shapes

From apparel to furniture - geometric pattern is a huge trend right now. Dublin based goldsmith, Rachel Swan, winner of two future maker awards, creates 'hollow three-dimensional jewellery inspired by modern architecture & sculpture' whilst Rockman & Rockman's bespoke contemporary side tables have been featured in interior design magazines 'Wallpaper' & Italian 'Vogue'. Read more

How To Build A Unique Online Brand, Increase Sales & Differentiate Your Creative Business

How to build a unique online brand Pepsi and Coca Cola logo comparison

‘Branding’ may sound like marketing jargon that only experts use, but the truth is building a unique brand is integral for any business — no matter how big or small — and adds value to online boutiques in spades. Think about it: consumers have preferred Pepsi over Coke for decades, but can’t tell the difference in a blind taste test. That’s no accident — it’s branding!

Chances are, even if you want to create an online store that is as unique as you are, you’ve seen another store selling similar services. If you have similar prices and similar products, your brand can make all the difference in building a loyal customer base. Read more...

Making it blue-tiful


A SupaDupa palette of blue.
From car wheels to headphones, it all looks more

New feature: Upload your product photos to your store on iPad, iPhone, tablet devices & smart phones

The popularity of tablet devices is starting to blur the lines between the work you may be doing on your desktop computer and the productivity gained through your iPads, iPhones, tablets and smart phones.

Upload product photos to your store on iPad, iPhone and tablet devices


5 Tips To Product Photography That Sells


Is your product photography selling your products?

Photography plays a vital role for any e-commerce wesbsite. When shopping online customers can’t feel, touch, try or handle your products. The only way for them to interact is to look at your images that should give them an experience as close to "real life" as possible.The more attractive and well photographed your products are the more likely you are to make a sale.

We have asked Yeshen “The designer-maker community's favourite photographer" to give you 5 tips to improve your ecommerce product photography. Tip number 1...Read more...

SupaDupa Fashion that is bang on trend


Last week saw the start of London Fashion Week showcasing the A/W 2014 collections.

Right now, we're craving the start of spring, so, here's a collection of our favourite on-trend womenswear pieces from the SupaDupa community.
Spring/Summer '14 is all about...

7 Valentine's Day Tips To Boost Sales

SupaDupa-7-Valentine's Day Tips To Boost Sales-2014jpg

Love it Or Hate it. Valentine’s Day is upon us.

Is your shop all loved up? While love is in the air, here are some ideas to drive more customers to your boutique…

How To Start A Clothing Company: Interview With Alejandro Giraldo, Velmost

Velmost is a project based on the dreams that we all have but are afraid to follow.

We asked Alejandro Giraldo, illustrator, graphic designer and creator of Velmost, five questions to find out more about the creative process of his project. How did it get his company off the ground? Read more...

New currencies and payment type in orders .CSV download

We have enabled new currency support for the Turkish Lira and Russian Rubel.
If you have an ordinary PayPal account you can now sell in those currencies.

New store currency support for Turkish Lira and Russian Rubel

The Orders .CSV download has also been expand to include the payment type used for each order placed. So you can now tally up orders made using a PayPal account or your assigned Credit Card Gateway.

3 Questions To Set Your Business Apart


Happy New Year! It seems like the holidays just whizzed by and 2014 is here.

We love new beginnings and starting fresh. December is the time of year when relaxation, over-indulgence and catching up on box-sets is expected - in fact - some feel that it's obligatory. During the year, it's so easy to get caught up with the minute details of running a business that we sometimes lose focus.

January is the perfect time to re-evaluate and set new business goals.

Listed below are 3 powerful questions that will help you set your business apart. Read more...

Get Your Store Featured

SupaDupa how to start your own shop Xmas photo

6 Supa Stores. 6 Supa Gifts. 6 Supa People. 6 Supa Days.
It's the SupaDupa Secret Santa. We need your help!


How To Track Orders In Your Store?

How to set order tracking in your store

If your customers have been calling you to ask when they can expect their order to arrive you might consider adding a tracking code to their orders.

When you next dispatch an order look out for a little 'Barcode' icon located just... Read more...

SupaDupa wins Smarta Awards 2013

SupaDupa has been included in Britain's 100 best small businesses at the Smarta Awards 2013.

"The reason Smarta was won over by SupaDupa is because it draws upon cool technology to bridge the gap between tech and creativity helping business owners bring their ideas to life. The tech is so simple to use that a budding entrepreneur can create a shop in two minutes. finally something really high tech that's been made simple enough you don't need to be a coding wizard to master. Don't just take our word for it, SupaDupa's praises are being sung all over social media with over 32,000 likes on Facebook.

Get the custom look you want!

Just released SupaDupa's brand new Shop Design features.

Get the custom look you want!
Colours & Fonts are made so incredibly simple to swap and apply.
SupaDupa starts you off with a choice of beautiful, classically inspired, minimalist themes which can be applied with a single click. But, creating your own customised look could not be easier. Blow your mind with Point & Click customisations or dig up the CSS / HTML.

Need inspiration?:

Check out the store showcase page for an instant creative boost, or, flick through the demo shops.

How To Create A Wholesale Store?

Using your online store to sell wholesale

We often get asked about whether or not SupaDupa can be used to set up a wholesale store. The answer more often than not is yes, you can!

In essence, selling wholesale isn’t all that different to retail with three key differences:

  • Minimum quantity
  • Minimum order value
  • Product exclusivity

It is common for wholesalers to want to hide their shop from the general buying public so not to reveal their wholesale prices. This is why we tend to find that most wholesalers feel the need to request a long list of credentials and form filling from their prospective buyers before they are allowed into their shop which is, to most, off-putting enough to lose the sale. Read more

Help your customers find what they are looking for in your store.

New feature announcement! Predictive Shop Search for your store.

Predictive shop search for customers

We are pleased to announce a brand new shop feature to the SupaDupa über simple eCommerce platform.

Predictive Shop Search allows real time product search in your back office and now it’s ALSO available to customers in your store.

This new feature means zero guesswork for customers and gives them new ways to discover the products you sell. Read more

Amanda Li Hope is turning her passions into a sustainable business

Up close with Amanda Li Hope
London based, Fairtrade & Fairmined Gold Jewelry Designer.

As part of our “Because, Love Comes First” series, was invited to glimpse behind the scenes with Amanda Li Hope - an aspiring jewelry designer maker who juggles two jobs as an architect and jewelry designer working seven days a week in pursuit of her passion.

For more information about Amanda Li Hope please click here to visit her jewelry store.

Search your orders

If you’ve got a ton of orders and need to look through them, how do you do it?

Search orders via the orders tab

Read more

SupaDupa Facebook product sharing APP is here!

SupaDupa now offers effortless social product marketing and it’s built right into your store and your Facebook timeline has never looked so good!

SupaDupa Facebook APP

Offer customers personalised products in your store

Until now, it has been a fairly cumbersome process to offer product personalization to customers wishing to customize the items you sell. The suggested workaround to deal with the inability to take special instructions from customers has always been to ask the customer to write in with an email containing their request after they have placed the order specifying exactly what they wish to personalize. We have always regarded this as a poor alternative to anyone who is serious about running a business based on personalized goods.

Personalised products in your store

Export orders .CSV file export!

To make those boring task slightly less boring, you can now export your orders in .CSV format directly from your orders list. Useful when doing your accounts or if you have special stock keeping requirements.

Export your orders as a .CSV file

What it means to be an influencer

INFLUENCERS is a short documentary that explores what it means to be an influencer and how trends and creativity become contagious today in music, fashion and entertain me.

Pick Me UP: The Contemporary Graphic Art Fair

Yesterday at Pick Me UP, the Contemporary Graphic Art Fair, I came across this amazing duo: Jodie and David who saw eye to eye on robots, kittens and evil monkeys since meeting at University in Leeds.

Alt text

Alt text

Rocco Malatesta : A rare interview

We interviewed Rocco having watched how his passion turned into a global business in no fewer than a few weeks. An inspiring talent, this is one to watch!

Rocco Malatesta graphic designer

"…got me moving in the right direction… I am a happy man now living with my online shop and selling all over the world my posters. I love you guys.. and just to quote the great Woody Allen: "Love is too weak a word for what I feel - I luuurve you, you know, I loave you, I luff you, two F's, yes." - Rocco Read more

Rocco Malatesta graphic designer

SupaDupa at Number 10!

SupaDupa was one of 20 start-ups who was given the chance this week to give an essence of their experience as an upstart to the government. We were absolutely thrilled to be there and be able to voice our opinion on how the government could help small and medium businesses.

SupaDupa at Number 10

Read more