Your store's home page is what your customers see when they first visit your boutique.


As first impressions count, choosing your boutique's appearance in your store's back-office Store Design section is as easy as point and click giving you instant access to an extensive library of meticulously designed Boutique E-commerce Themes.


You can organise your products that you wish to appear on your store's home page to look their best and in the order you desire when creating your home 'Collection' in your store's back-office.


For best results, selecting a few items from each 'Collection' will give your customers a compelling idea of the products you have on offer.


Clicking on any product takes your customer to the product page.

Your store will automatically create a product page for each product you upload. For effortlessly effective SEO each product page will have it's own Page Title and URL made up of the name of the product it belongs to.

Your product page contains all of your product's essential attributes you entered by you in your store's back office.


Product attributes include:
• Product title
• Product description
• Sizing information
• Choice of colours
• List of product variations
• Price
• Sales price (if applicable)
• Image slideshow
• Links to similar products

Online stores that support multiple product views have proven to be more successful in converting customer interest into purchases and outperform in sales conversions overall when compared to stores with single images only.


When setting up your online store you will be given the option of uploading multiple images for each of your products. These are displayed on your product pages using slideshows. Your online store also supports super-sized product light-boxes which allow your customers to get up close with your products.

Your online store can be organised into departments by grouping your products into sets or collections.


Products can be assembled into any collection and you can have as many collections as you require. Any product can belong to more than one collection at a time. e.g. A shoe can belong to a collection called 'Designer Shoes' and at the same time also belong to an entirely different collection called 'Christian Louboutin'.


Collections can be given a name and a description and will appear in the main navigation of your store. Updating products in a collection and adding new collections to your store is simply done via the 'Collections' tab found in your store's back office.

For a seamless, branded customer experience your store comes complete with it's own personalised basket page.


Your store's basket page automatically calculates the total cost of the goods selected by your customer and checks the in stock inventory levels you have set in your store's back office.


Your store will also remember what your customers have placed in their basket even if they return to your boutique weeks after they first visited your store.

Your store's checkout is where your customers enter their billing and shipping details. These have been kept deliberately simple to ensure that the order is completed securely and with the minimum of fuss.


Your customers are also given the option of subscribing to your newsletter giving you an opportunity to collect customers' details for marketing to at a later point.

Your online store would not be complete without its' own automated email confirmation system.



Confirmation emails are sent when:

• Customer places an order
• Order is invoiced
• Order is dispatched (optional)

• Customers can also be sent emails that you write directly from your store's own back office.

SupaDupa's online stores are the top choice for Artists, Designers, Entrepreneurs, Small Businesses and groups inside big organizations.


You are in great company when you choose to start your own online store using SupaDupa.


Check out the Showcase for a selection of handpicked examples of online stores using SupaDupa.